holly monacelli, writer



WRITING EXPERIENCE

AMP Agency                  Senior  Copywriter                                Boston, MA                              2010–present

  • Write, concept, create and massage ideas for a variety of clients, including Staples, T.J. Maxx, Nasoya, Alliant Credit Union and U.S. Cellular
  • Collaborate with writers, art directors, designers, interns, the insights team, account types and the occasional random person in the kitchen to create content, including interactive (website content, microsites, banners, mobile apps); experiential (mobile tours, event signage) and traditional (print ads and radio)
  • Responsible for numerous projects simultaneously, and creating and/or maintaining the voice for each

Digitas                            Senior  Copywriter                                Boston, MA                              2007–2010

  • Wrote interactive copy for the GM OnStar, XM and GMAC accounts, including banner ads, email campaigns, specialized sitelets and general website content, juggling many projects and ever looming deadlines simultaneously
  • Collaborated with art directors to conceptualize ideas for new projects, walking that tenuous line between creativity and target market needs

 
EF Education                  Senior Copywriter                                 Cambridge, MA                        2000–2007

  • Wrote copy selling travel to teachers and students; everything from clever direct mail postcards to detailed tour itineraries, interactive classroom posters to 160-page brochures to letters from company presidents
  • Worked  with designers, other writers and project managers across different departments to create effective marketing campaigns
  • Mentored other writers in the department, assisting with writing techniques and company knowledge
  • Developed interactive content for ef.com, including tab structure and navigation

 
Great Grades and             Freelance Copywriter                       North Andover, MA                  2005–2007
Symphonix, LLC                                                                          Eliot, ME

  • Created website content for GPAgrowth.com and promotions for the Great Grades Strategies self-help learning materials, including print ads, flyers and pamphlets
  • Wrote print and radio ads for Symphonix’s main products, Procylon and Epiclear


C-E Communications         Copywriter Intern                             Warren, MI                                  1995

  • Broke into the exciting world of advertising and had the pleasure to work with the creative geniuses behind some of the Chevrolet cars and trucks campaigns


TEACHING EXPERIENCE IN ENGLISH AND WRITING

  • Assisted ESL and learning disabled students with writing, analyzing literature and developing specific study skills at Mount Ida College in Newton from 1999-2004
  • Adjunct Instructor of English and composition at Detroit College of Business and OaklandCommunity College in 1998


PUBLICATIONS

"Before,” Meeting House Magazine, spring 2009 • "A Creature of (Many) Habit(ation)s," a review of Salamander, summer 2008 • "I'm Out," a review of the Elysian Fields Quarterly, August 2008 • "Unwitting Observer," a review of Witness, April 2008 • “Almost Perfect,” Toasted Cheese, fall 2003 • “Blinded,” Berkeley Fiction Review, spring 2003 • To-Dos for Tykes and Further Afield, Time Out Boston Guide 2001 • “Faces,” Charles River Review, fall 2000 • editor, Video Hound Golden Movie Retriever, 1998

EDUCATION
Boston College                          M.Ed., Secondary English          Chestnut Hill, MA           1997
University of Michigan                B.A., Communications                Ann Arbor, MI                 1995

INTERESTS
Writing short fiction; finding positive press about my hometown of Detroit; sports, especially of the University of Michigan and Red Sox variety; discovering a writer that makes me jealous (Linn Ullmann); really good songs that aren’t about love; quoting lines from mediocre movies; my family who makes our 700-mile distance feel too far and too intimate
 
References available upon request