staplesgivebackpack.com: this site was designed for Staples and Do Something 101's program to raise money for school supplies for kids in need.
NADA television spot: this commercial for GMAC and ally dealer rewards ran in dealerships across the nation, providing dealers the rationale for relying on GMAC products and services.
turn-by-turn navigation audio postcard: this was a follow-up to customers who received a free trial of the navigation. the audio chip within the direct mail piece mimics the voice of the navigation system itself to remind customers to upgrade their subscription in order to enjoy turn-by-turn all the time. (note: click on the comment bubble next to blue button to play audio).
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